My Advert Production
(Lucozade Sport)
Pre-Production
For pre-production I had created a mind map, which includes a variety of ideas. I thought of different products I could base an advert on including; Anti-smoking, Coca Cola, Pepsi, Lucozade (sport) and Doritos. My conclusion for a product came down to lucozade, because my ideas for an advert for the product were suitable for the standards and possible.
Location: Hyde Park
Date: 18th June 2014
Duration of Production: 2 hours
Start - 10:05 Finish - 12:09
Equipment: Nikon D3200 (DSLR) & Tripod
Props & Outfit: Lucozade Sport Orange / Sports top & Sports Shorts
During filming I hadn't used all of the planned storyboard some shots didn't fit in and some shots I used was improvised e.g. I improvised the intro and the close up of the bottle whilst the protagonist clicked the cap of the bottle.
My target for filming was to film each shot that can be a sequence to the rest of the footage, this would give a various amount of different sin-arrows for sequences. This would also contribute to a good quality film.
The final peice has the duration of 0:22 seconds long.
Production
Date: 18th June 2014
Duration of Production: 2 hours
Start - 10:05 Finish - 12:09
Equipment: Nikon D3200 (DSLR) & Tripod
Props & Outfit: Lucozade Sport Orange / Sports top & Sports Shorts
During filming I hadn't used all of the planned storyboard some shots didn't fit in and some shots I used was improvised e.g. I improvised the intro and the close up of the bottle whilst the protagonist clicked the cap of the bottle.
My target for filming was to film each shot that can be a sequence to the rest of the footage, this would give a various amount of different sin-arrows for sequences. This would also contribute to a good quality film.
Post Production
Once editing the advert I previewed each take to contribute to the final film. The shots that I had used for the film of an estimation would be 25% of all the footage.
During editing I also cut the shots short for the effect of action and sport (quick).
With the use of footage in the advert I also worked towards making fluid sequences to make the advert a good quality film.
The final peice has the duration of 0:22 seconds long.
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