VALS Survey

VALS Survey Results

This is my results from the survey. I received Striver and Experiencer. There are six types of primary VALS including; Thinkers, Achievers, Experiencers, Believers, Strivers, Makers.

Striver

Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favour stylish products that emulate the purchases of people with greater material wealth. Many Strivers see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead.

Strivers are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy. As consumers, they are as impulsive as their financial circumstance will allow.

Favourite Things:

• A lottery win
• Stress relief
• A sense of belonging
• Stability

Experiencers

Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savouring the new, the offbeat, and risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

Experiencers are avid consumers and spend a comparatively high proportion other income on fashion, entertainment, and socialising. Their purchases reflect the emphasis that they place on looking good and having "cool" stuff.

Favourite Things

• A social-media following
• Being entertained
• Being established
• The ability to purchase